Healthy hydration, born in the paddock

What FuelZ
You?

A naturally flavored, caffeine-free hydration drink built by a road racer who couldn't find one worth drinking.

Refueling the human race, one drink at a time

The story

Fuel for the rider, not just the bike

Michael Aron came up with RaceFuelZ while he was still racing motorcycles. Everything in the cooler was loaded with sugar or caffeine, and none of it held up through a hot race weekend.

So he built his own. Working with the formulators behind Cytomax and veterans of the health and wellness industry, he developed a drink mix with real electrolytes, real vitamins and no monster amounts of sugar. He designed the packaging, built the brand and took it from the paddock to grocery shelves.

  1. 1980s

    Starts road racing at Sears Point with the AFM.

  2. 1996

    Senior Art Director and data acquisition engineer for the Fast by Ferracci Ducati team.

  3. 2002

    The idea for RaceFuelZ is born in the paddock and first talks with beverage companies begin.

  4. 2007

    Wins a regional road racing championship on a Honda RS125 GP.

  5. 2014

    RaceFuelZ launches at the Daytona 200 and becomes the official drink of the AFM and Supermoto USA.

  6. Later

    Ready-to-drink cans join the lineup and RaceFuelZ lands on Safeway shelves in Northern California.

By the numbers

Clean burning fuel for your body

2X
Electrolytes
2g
Sugar
20
Calories
0
Caffeine

Electrolytes

Leading sports drink
1X
RaceFuelZ
2X

More than twice the electrolytes of leading sports and energy drinks.

Sugar per 16 oz

Typical sports drink
28g
RaceFuelZ
2g

Sweetened with a touch of cane sugar and stevia. No artificial sweeteners, colors or preservatives.

Electrolytes

High in potassium for energy and stamina on long, hot days at the track.

Osmolytes

Help the body hold on to water and prevent excessive thirst.

Vitamins and minerals

Plus amino acids and antioxidants to support recovery during and after activity.

The product

Three flavors. No monster amounts of sugar and no bull.

Cherry
Lime

Tart cherry with a bright lime finish. Not too sweet, built to quench thirst.

Rasp­berry

Bold berry flavor, naturally colored and naturally sweetened.

Orange
Mango

Orange, mango, passion fruit and tangerine. The paddock favorite.

10g

Single-serve stick pack. Tear, pour and shake.

16 oz

Of water per packet, or more if you like it lighter.

20 pack

Boxes of twenty individually packaged stick packs.

Ready to drink

RaceFuelZ also came in cans: Orange Mango, Grapefruit Lime, Black Cherry and Wild Berries. Same clean formula, served ice cold.

Sponsored athletes

The RaceFuelZ grid

From future world champions in the local clubs to national title holders, RaceFuelZ backed riders who were pushing the limit. In a single season the lineup captured more than twelve regional championships and set several track records along the way.

1000

Josh Herrin

MotoAmerica Superstock 1000 Champion.

NHRA

Angelle Sampey

The winningest female racer in NHRA history.

#52

Joey Pascarella

2012 Daytona 200 winner. Launched RaceFuelZ at Daytona in 2014.

LSR

Erin Hunter Sills

Twelve-time world and national motorcycle land speed record holder.

WSBK

Chris Ulrich

Two-time AMA Pro race winner. Carried RaceFuelZ to his World Superbike wild card at Laguna Seca.

KTM

Gage McAllister

KTM Cup racer and champion, with RaceFuelZ from the early days.

#162

Andy DiBrino

MotoAmerica Superstock 600, 2015 season.

MA

Cameron Beaubier

Backed by RaceFuelZ on the way up the American road racing ladder.

AFM

Ezra Beaubier

Road racing and supermoto talent from a racing family.

Also on the grid Cory Ventura, Jayson Uribe, Chuck Sorenson, Daniel Torres, Josh Serne and a handful of young riders just starting out in the local clubs.

AFM

Official drink of the American Federation of Motorcyclists, 2014.

Supermoto USA

Official drink of the Nor-Cal series, 2014.

Superbike Shootout

Title sponsor of the Pro Superbike class, 2014.

FunTrackDayZ

Official drink of the track day program, 2016.